So, that’s my disclaimer: a great way to support LGBTQ community health is to put money into independent queer media, and I wish these companies did that. They just want free coverage of their partnerships. More brands than ever are using models of color and trans models to promote their tie-ins, and spotlighting local community activists rather than leaning on reliable celebrities.Ī quick sidenote: every June we’re bombarded with press releases about Pride branding tie-ins - but never do these companies actually want to buy advertising from us. Pride branding has come a long way as a new generation of queers rise the ranks of various corporations, help start new companies, and infuse them with aesthetics that go beyond a basic rainbow splash on an otherwise unremarkable t-shirt. ‘Tis the season for brands to solicit the LGBT community’s affection and hard-earned money while also funneling funds to LGBT non-profits and obtaining oodles of free advertising with hashtag social media campaigns as well as posts like the one you’re reading right now!
LGBTQ Television Guide: What To Watch Now.
